Latest Ecommerce Trends of 2021

eCommerce has never been more important than it is today. The year 2020-2021 is a massive one for eCommerce because of the effects of this pandemic. Food, fashion and gadgets are not the only stuff consumers buy on the Internet and have delivered to their doorsteps. Grocery, furniture and even vehicle parts are joining the list.

The e-commerce industry is constantly evolving and this year has been no different. More than ever, businesses are creating and improving their e-commerce stores to meet buyers where they are. Each day, many sellers are making the move to sell online.

Though all things in e-commerce are changing, we are going to narrow it down to the biggest trends which will be affecting merchants in the coming months and years as well.

Showcase your products on social media

Along With your Online Ecommerce shop, searching for social media platforms will help you get up your sales and traffic to speed faster. Retailers have already started getting more value by running ads in stories on platforms such as Instagram and Snapchat, and this is just the next step in the rise of online sales.

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Apps like Instagram and Facebook will help you in connecting to your e-commerce store and tag products in your posts for direct purchases. Placing “Buy” buttons on Facebook and Instagram makes it easier for customers to buy your top performing products.

Record videos of your products and display them on the social media apps where audiences are found more frequently. You may do unboxing, a tutorial or an explainer video. You can put product images into slideshows and repost user generated content like reviews for capitalizing on the video frenzy.

Mobile commerce dominates ecommerce

Today’s consumers seek to experience shopping across different channels. To ease this, stores should be using an e-commerce architecture which can deliver content and products to all screens and devices like tablets, smartphones or desktops. Mobile buying will allow customers to purchase from anywhere, and this is very necessary in today's world. But if your e-commerce store is not supported on mobiles or through a web app, you will miss out on big opportunities.

Be available to accept payment anywhere

The checkout page is very biting as it is the final stop for customers buying on your site. It is the place where they hand over their card information and spend their hard-earned money.

Customers have individual requirements when it comes to payment methods, and they may even cancel a potential order when they cannot pay how they want. When you offer multiple options for payment, your conversion rates will get increased.

Visual commerce is a revolution

Display images not just on the product page, but also on the entire website for enticing people to get engaged and for converting them into buyers. It will enrich the user experience with powerful and inspirational visual content which will prompt them to engage digitally and then make a purchase eventually. This is because it is directly answering customer anxieties while purchasing on the internet.

The photos can be captured in different angles and in high resolution so that the products can be highlighted in a way that will spark off the eagerness in the buyer.

Analytics is flourishing

In the e-commerce world, consumer data continues gaining value. A lot of stores are focusing on the basics, but they need to check important metrics like click-through-rate on certain campaigns. Conversion metrics will help to identify where the bulk of traffic and orders are coming from.

Go green

Green consumerism is emerging quickly. Consumers are looking for products that are manufactured in an environment friendly way. They are willing to shop products from purposedriven companies which prioritize sustainability. This focus on green consumerism is a direct indicator that e-commerce companies which give importance to environment friendly practices are dominating the market.

Brands are switching to eco-friendly packaging for drawing attention from people. They're using products which have lesser impacts on energy consumption and the environment for packing, such as recycled wrapping sheets or cloths. They are sending receipts on emails instead of using papers.

Customized packaging is loved by all

Beyond the demand for green packaging, package customisation is a way for making your products stand out from your competitions. Customisation can be particular to your brand or even personally made to the buyer with personalized touches. This trend is specifically demanding with a subscription box for adding a premium factor to their experience. Package customisation will help in enhancing your brand value and encouraging online unboxing experiences which are translated into social proof.

Organic search will always remain the king

Organic search remains one of the biggest sources of traffic for every eCommerce business. Each year, Google is updating its search algorithms. The algorithm updates are directly affecting sales performance so with each update, it is becoming the aim of a merchant for adapting and rethinking its SEO strategies.

Final Thoughts

Businesses have to act quicker to stay relevant and competitive. They have to understand the latest trends in retailing, consumer expectation, design trend, and technology. This is crucial to unlock the potential of your ability for building brand loyalty and attracting various buyers. Ecommerce stores that look to dominate the market should be preparing themselves for adopting a new way of doing things as soon as possible.

In 2021, the digital world will continue to reinvent itself, to be a force, and to play a huge role in bridging gaps between the way things were done before the pandemic and during. Covid-19 sped up changes across different areas, and people are expecting that speed to continue as we move into 2021 and beyond. As a business owner, you need all the technical work for your eCommerce store done professionally, in one place, and through a system that is easy to use. Shopygo provides you exactly that. Visit www.shopygo.com and take your business online in just a few minutes.